—%
Category CVR (TBD)
—%
Time-to-Product (TBD)
—
Bounce Reduction
The Challenge
A general wellness-device catalog with no clear 'who this is for.'
Nuwelo's site opened with a device catalog — a grid of unrelated products with no unifying idea of who they were for. Wellness shoppers self-sort by the pain they're trying to solve, not by product category, and the site was making them do the work.
Strategic Insight
"Wellness shoppers self-sort by pain point, not product category."
My Contribution
01Product Positioning
02Symptom-First IA
03Website Strategy
04Conversion Planning
The Shift
Before
Category Grid
→
After
Symptom-First Sort
The Results
—%
Category CVR (TBD)
—%
Time-to-Product (TBD)
—
Bounce Reduction