Brand Strategist — Gurugram
"We have a marketing problem."

I build the positioning, creative direction, and content systems that turn early brands into ones people choose.

See My Work →Let's Talk
By the numbers
8
D2C Brands Scaled
45%
Avg. Traffic Growth
28%
Revenue Growth
3.5x
Average ROAS
40%
Marketplace Growth
18%
Reduction in CAC
8 real D2C brands — built, shipped, and live right now
H2QUAQorfitNuweloSlurshSkimmyloLivinHTrulittleViva GlamH2QUAQorfitNuweloSlurshSkimmyloLivinHTrulittleViva GlamH2QUAQorfitNuweloSlurshSkimmyloLivinHTrulittleViva Glam
— Interlude —

Strategy is invisible.
The outcome isn't.

Selected Work · 8 Live Brands

Before. After.
Same brand.

Not mockups. Every brand below is live — click through and see for yourself.

See All Case Studies →
The Throughline

Same system.
Eight completely different categories.

Hydrogen water. Screenless fitness trackers. Smart kitchenware. Wellness devices. Compact-home appliances. LED skincare. Baby care. Every brand above runs on the same underlying operating system — not a moodboard, a repeatable structure: brand foundation, audience, voice, visual identity, commerce execution, and a claims-safety layer most brand decks skip entirely.

QORFIT
Positioned between expensive elite smartwatches and throwaway gadget bands.
NUWELO
Positioned between generic wellness gadgets and medical-looking therapy devices.
LIVINH
Positioned between boring utility appliances and over-designed home gadgets.
TRULITTLE
Positioned between overly clinical baby gear and cheap decorative baby products.
SLURSH
Positioned between a cluttered appliance-store brand and a cold, over-technical gadget brand.
VIVA GLAM
Positioned between miracle-machine hype and generic beauty-gadget noise.
H2QUA
Positioned between forgettable commodity water and an overcomplicated wellness gadget.

Every one of those calls came from a real, working brand book behind a live store — not a slide deck that never left the pitch.

Flagship Spotlight · H2QUA

Same water. Better made.
Hydration, Refined.

H2QUA
The Problem
Sold like a spec sheet.
H2QUA needed to launch as a premium hydrogen-water wellness device in a category where every competitor page reads like a spec sheet — same bullet points, same generic health claims, nothing that gives a shopper a reason to actually build a daily habit around the product.
What I Built
A ritual-first narrative.
Positioning and messaging built around ritual instead of specs. Full site structure and content architecture, with the homepage opening on “The Problem With Your Everyday Water Routine” before any feature appears. Product and pricing page structure, then handed off to a graphic designer for visual execution, built live on Shopify, with the motion and transition layer added after.
The Outcome
Live proof, not a mockup.
See it live — h2qua.com is the proof. H2QUA is one of the 8 D2C brands in my portfolio; across that full body of work, results have averaged 28% revenue growth and 3.5x ROAS.
Visit h2qua.com ↗Read Full Case Study →
The Hiring Decision

Why hire me.

Three things that separate this from a portfolio of promises.

01
Strategy first, not just execution.
Brand strategy is the foundation everything else stands on. Most people hire for the visual polish; the actual value is in the positioning decisions underneath it.
02
8 real, live brands — not case study mockups.
Every project on this site is a real, currently-running business you can click into and check for yourself. No fictional case studies, no student concepts, no polished pretends.
03
AI-augmented, human judgment.
I use AI tools to move faster on research and drafting, but the strategic calls — positioning, narrative, category framing — are still made by hand, not generated.
What I Do

One practice.
Two supporting acts.

Primary Practice
Brand Strategy
The foundation everything else stands on. Market research, category positioning, brand voice, messaging architecture — the work that decides whether customers pick you before they've even compared prices.
Market ResearchTarget AudienceBrand PositioningBrand Voice & Messaging
02
Creative Direction
Visual identity, art direction, and tone — turned into presence across every touchpoint.
03
Content Structuring
Site architecture, messaging systems and customer journeys built to convert.
How I Work

A five-step system,
not a checklist.

01
Research & Insight
Market research, target audience, and competitive landscape — the ground truth before any positioning is written.
02
Positioning & Voice
Brand purpose, positioning, and voice & messaging — the decisions that make a brand recognisable in one sentence.
03
Creative Direction
Visual identity, tone, moodboards and naming — the felt sense of the brand across every touchpoint.
04
Content Structuring
Site architecture, messaging systems and customer journeys — turning strategy into pages people actually read and act on.
05
360° Execution & Measurement
Channels, KPIs, iterate — the layer where positioning meets performance and gets sharpened by real data.
The Toolkit

AI-augmented, human-led.

The tools I lean on — and how I use them.

Claude
Drafting brand voice documents, structuring website content, turning research into clear positioning language.
ChatGPT
Fast research synthesis and early-stage positioning drafts.
Gemini
Cross-checking research against current market/trend data.
Perplexity
Coming soon — live market and competitor scans with citations.
Lovable
Coming soon — prototyping site directions before design handoff.
NotebookLM
Coming soon — turning founder transcripts into positioning inputs.
Most brands don't have a marketing problem. They have a clarity problem.
— Ayush Yaduvanshi, Brand Growth Strategist
Client feedback coming soon.

Got a brand
worth building?

Let's see if we're a fit.