Smart Kitchen & Drinkware · Brand System
From generic kitchenware SKUs to one warm, useful system.
—%
Repeat Rate (TBD)
—%
AOV Uplift (TBD)
—
Category Coherence
The Challenge
Disconnected smart kitchen and drinkware SKUs with no shared throughline.
Slursh sells small, everyday upgrades for the kitchen and drinkware routine — a temperature-control Smart Mug, a rollable Food Warming Tray, portable tumblers. Each product is genuinely useful, but on the site they read as unrelated gadgets stacked into a Shopify grid. Nothing on the page told a shopper why these particular products belong to the same brand, or what routine they fit into.
Strategic Insight
"Slursh isn't a gadget catalog — it's a set of little upgrades that make every day easier. Useful first, smart second, beautiful third. That's the throughline the site was missing."
My Contribution
01Brand Positioning & Voice
02Product Line Narrative
03Site Architecture & PDP Rewrite
04'Warm Moments' System
The Shift
Before
Disconnected Kitchenware SKUs
→
After
One Warm, Useful System
The Results
—%
Repeat Rate (TBD)
—%
AOV Uplift (TBD)
—
Category Coherence