—%
Repeat Rate (TBD)
—%
AOV Uplift (TBD)
—
Retention Cohort Shift
The Challenge
Generic kitchenware copy blending into every other Shopify store.
Slursh's homepage looked and read like every other kitchenware Shopify store — soft benefits, tidy grids, nothing that felt like the product doing the work on screen. The most persuasive thing about the product (bulky → 3cm) was being described, not performed.
Strategic Insight
"The transformation itself (bulky → 3cm) is the most persuasive thing — it should be performed, not described."
My Contribution
01Consumer & Category Research
02Positioning & Headline System
03Homepage & PDP Rewrite
04Growth & Retention Systems
The Shift
Before
Described Benefit
→
After
Performed Transformation
The Results
—%
Repeat Rate (TBD)
—%
AOV Uplift (TBD)
—
Retention Cohort Shift