—%
PDP CVR (TBD)
—%
Return Rate (TBD)
—
Trust Signal Coverage
The Challenge
LED skincare gadget competing purely on vague 'visible results' claims.
Viva Glam's LED device lived in a category built on 'visible results' — a phrase so overused it means nothing. Skincare buyers are trained to be skeptical of gadgets, and the site was leaning on the exact language that triggers that skepticism.
Strategic Insight
"Skincare buyers are skeptical of vague claims; specificity builds trust."
My Contribution
01Category & Consumer Audit
02Week-by-Week Expectation System
03PDP Rewrite & Journey Design
04Trust-Layer Content
The Shift
Before
Vague Results Claim
→
After
Week-by-Week Expectation
The Results
—%
PDP CVR (TBD)
—%
Return Rate (TBD)
—
Trust Signal Coverage