—%
Return Visits (TBD)
—%
Collection CVR (TBD)
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Brand Distinctiveness
The Challenge
A small-appliance store with no unifying idea across unrelated products.
LivinH sold a range of small appliances that didn't obviously belong to the same brand. The site read like a marketplace — SKU after SKU across unrelated categories — with no unifying idea telling a shopper why these products live together.
Strategic Insight
"The real thread is 'small home, big convenience,' not appliance category."
My Contribution
01Positioning & Voice
02Site Narrative & IA
03'Designed for Compact Homes' System
04Editorial Sections
The Shift
Before
Appliance Catalog
→
After
One Brand Idea
The Results
—%
Return Visits (TBD)
—%
Collection CVR (TBD)
—
Brand Distinctiveness