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Return Visits (TBD)
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Collection CVR (TBD)
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Brand Distinctiveness
The Challenge
A small-appliance store where every SKU is sold by category, not by the problem it solves.
LivinH's line — mini air cooler, portable shoe dryer, foldable ironing board, air switch — sits between boring utility products and over-designed home gadgets. Sold as a category grid, each product read as a spec: 'Mini Air Cooler,' 'Shoe Dryer,' 'Ironing Board.' What the shopper actually recognised was the situation: desk cooling when AC is impractical, wet shoes overnight, no room for a full board. The site was selling appliances first, relief second.
Strategic Insight
"LivinH doesn't sell appliances first. It sells relief from repeated home problems. Products belong under the moments they solve, not the categories they ship in."
My Contribution
01Positioning & Voice ('Everyday Problems. Thoughtfully Solved.')
02Situation-Led IA
03Product Line Narrative
04PDP & Collection Rewrite
The Shift
Before
Appliance Catalog by Category
→
After
One Brand Idea, Sold by Situation
The Results
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Return Visits (TBD)
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Collection CVR (TBD)
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Brand Distinctiveness